Fashion and textile

Buyers in the fashion industry play a pivotal role in ensuring that a company offers appealing and competitive products to customers, thereby contributing to the brand’s success in the market. They are professionals entrusted with the task of selecting and procuring products to be sold in physical stores, department stores, or online platforms, ensuring that their assortment is attractive, aligned with the brand’s identity, and caters to customer needs. In multi-brand pret-a-porter stores, this decision-making process becomes even more intricate and significant as it is the very source of the store’s image.

In family-owned businesses, this role often overlaps with that of the store owner, who holds the responsibility for the business’s continuity and growth. Therefore, the search for reliable suppliers is a fundamental aspect of their work.

For this reason, IncontriModa, a project aimed at promoting fashion manufacturing companies within Prêt-à-Porter boutiques, which started in 2008, will resume this year following numerous inquiries from French boutiques.

UP2gether continues the work initiated by Barbara de Siena, which began with the accompaniment of Bologna Moda | 40 Italian companies to the PAPP Prêt-à-Porter Paris from September 6 to 9, 2007.

Following this event and the meeting with Marc Nécand, we have developed missions in collaboration with the FNH | Fédération Nationale de l’Habillement and the major Italian Pronto Moda production centers: the Centergross in Bologna and the CIS in Nola, where we conducted multiple trips with French, Belgian, and Swiss buyers.

Even today, we continue to receive weekly requests for assistance. Therefore, with the companies that have already chosen to be our partners in the world of fashion, we announce that IncontriModa is relaunching.

We have already created a dedicated WhatsApp channel for Prêt-à-porter and Women’s Pronto Moda to communicate directly with Francophone buyers, and a channel for English-speaking customers will be created shortly.

Barbara de Siena was born in the city of silk, Como, so fashion was part of her childhood when fabrics, scarves, and ties were in all the houses she frequented. Fashion was therefore her first job, a model for a company that supplied shirts to the Rinascente when she was only 15 years old, a deep and unforgettable love for fashion.

Textiles and fashion are loves that once you enter your heart, you can never forget!

Fashion production

The manufacture of each piece of clothing requires a stylist, who studies the trends, the fabrics, the model that will be made by a pattern maker and then moves on to the cut, and then they are sewn. Fashion is divided into two main categories: collections and ready-to-wear according to the type of distribution.