Export Specialist
at ITA Italian Trade Agency’s
Digital Export Academy

EXPORT SPECIALIST

Export Specialist” or “Export Manager” are the high-sounding names that present today a profession that has always existed: the accompaniment of companies in their internationalization paths. 2020 brought an important acceleration in the use (and abuse) of digital tools, sometimes still little known.
I participated in the “Digital Export Academy” of ITA – Italian Trade Agency and Confindustria Lombardia, which I thank, because it is very important to always update the acquired knowledge.
Digital Export Academy UP2gether di Barbara de Siena
Barbara de Siena UP2gether Market research
MARKET RESEARCH (EUROPE–AFRICA)

Focused analysis of reference markets to map scenarios, local dynamics, and real entry opportunities. Built on data, context, and on-the-ground knowledge, to support clear, informed strategic decisions.

Barbara de Siena UP2gether Industry research
INDUSTRY STUDIES (EUROPE–AFRICA)

Sector deep-dives designed to assess potential, constraints, and competitive positioning. They help identify the industries most aligned with the project and with the specific traits of each target market.

Barbara de Siena UP2gether importer research
IMPORTER SCOUTING

Identification of qualified importers with genuine interest, screened for reliability, fit, and strategy. Built to create valuable contacts and long-term relationships.

Barbara de Siena UP2gether Distributor research
DISTRIBUTOR SELECTION

Selection of distributors suited to the product and the target market, with attention to structure, sales network, and growth vision. The goal is strong partnerships, built to develop—not simple intermediaries.

A deep dive into the French market for Italian food, with my friend Bruno Colucci.

Barbara de Siena UP2gether Foreign sales agents
Foreign sales agents

Research and selection of sales agents in international markets, assessed for experience, reliability, and fit with the business project. The goal is to build effective, operational relationships that remain sustainable over time.

Barbara de Siena UP2gether Sales networks
Sales networks

Development and structuring of sales networks aligned with the product’s positioning and local market dynamics. A strategic activity that supports international markets in an organized, consistent way.

Barbara de Siena UP2gether E-Commerce EN
E-Commerce

Support for developing e-commerce projects for international markets, with focus on logistics, positioning, and operational management. Solutions designed to complement traditional channels and expand sales opportunities.

Barbara de Siena UP2gether Labeling and local regulations
Labeling and local regulations

Hands-on support with labeling, regulations, and legal requirements requested by foreign markets. Essential guidance to ensure compliance, prevent issues, and operate in full alignment with local laws.

Barbara de Siena UP2gether Translations
Translations

Professional translations for international business. Clarity, consistent terminology, and market-ready positioning.

Barbara de Siena UP2gether Business missions and meetings
Business missions and meetings

Trade missions and targeted B2B meetings. Direct relationships, real opportunities, built around your goals.

Barbara de Siena UP2gether Localized communication
Localized communication

International communication strategies for global markets. Culture-aligned messaging that strengthens identity and credibility.

Barbara de Siena UP2gether Website SEO AI-friendly
Website SEO AI-friendly

Websites designed to perform across markets. Search-optimized, AI-ready, built to generate qualified leads.

EXPAND BOUNDARIES. ACTIVATE CONNECTIONS. CREATE OPPORTUNITIES.

Every connection we create is born from a clear vision, is fueled by trust, and turns into a real opportunity. That’s how we help businesses, territories, and people think bigger. And become Protagonists.

CALL ME OR BOOK

+39 351 4745286